Case Study:
- Located in the heart of 5th Avenue's diamond district in Manhattan, NYC, jewelry designer Leon Cohen's, third-generation jewelry business was primarily word of mouth.
- His unique family history in the South African diamond mining industry has made Leon one of the most trusted experts in diamond and precious gem sourcing.
- Leon's passion for art and sculpture is apparent not only in his one-of-a-kind designs but also from the experience of sitting in his office for a private appointment.
GoAL:
Position SRW as a luxury heritage brand enriched with provenance by creating a clean and sophisticated online presence that anchors the credibility of the brand while highlighting what makes Leon's jewelry design, expertise (and the experience you will have working with him ) stand apart to both men & women.
BRANDING:
We crafted 2 branded hashtags that can be integrated seamlessly thoughout the website and social media.
1. #MakeItExquisite
2. #TheArtOfEngagement
BRAND VOICE:
Located in the heart of Manhattans’s historic diamond district, Leon Cohen has been creating jewelry for over three decades. Coming from a family of diamond cutters, Leon knew that a life in the diamond industry was his destiny, however his passion for art and sculpture saw him become the family’s first jewelry designer.
As apprentice to a master craftsman, Leon rose to become one of the most respected and influential figures in the diamond industry today. In 2010 he founded SRW International, creating unique collections and couture pieces: “The art of working with clients to design and craft a cherished piece of fine jewelry for their special day, or every day, is my passion.”
Renowned for: A flawless, innovative design style honed by working with the finest diamond houses in the industry and worn by names such as Gwyneth Paltrow, Kate Hudson and Kerry Washington.
Handpicked by JewelStreet because: Leon creates modern heritage pieces that showcase the unique beauty of each stone, designed to be worn today and cherished for generations.
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Copy written for JewelStreet.com partnership